My name is Jacob Mitchell and I am an Undergraduate Design Engineering student at Imperial College London.
Design Engineering provides a broad understanding of Engineering disciplines while allowing creativity and innovation to flourish.
I am particularly interested in sustainable living, of which consumer behavior and products has such a key role. While developing green technologies gives us the opportunity to monitor and adapt our impact on an ever changing planet.
The opening image of this website was taken recently in Cuba. It is a place that fascinates me. Cuban people adopt sustainable behavior as a matter of economic necessity, but the knock on effects can be felt in the attitudes and culture of its people. From car sharing and repairing old Chevrolets, to using mostly sustainably grown Cuban food and drink. There is still a long way to go, but I wonder how far off a zero carbon Cuba could be?